My fellow advisors,
We are in the biggest battle of our professional lives. It all comes down to the actions that we do today, and either we work to save the businesses in our communities, or they're gonna crumble. Minute by minute, day by day. Until they're finished.
Our local businesses are in hell right now. Believe me! We can relax and do nothing, watch them go out of business, or help them fight their way back into the light. We can help them climb out of hell ... by helping them activate one service at a time.
Now, I want you to know that you're not alone in your frustration. When you talk to clients, and they think things are going to be ok. They got PPP loans without fully understanding the forgiveness requirements. They're standing on the edge of a cliff, one foot hanging over the edge and wind at their back. When you stand in front of the mirror, you have to choose what type of agent you want to be.
You know, when you experience setbacks in life and things get hard, that's part of life!
But, you learn during the struggles. You find out life's this game of decisions, so is business. Because in either game - life or business - the margin for error is small. I mean, one choice too late or too early and you don't quite make it. One hesitation or procrastination in making contact could cost you thousands.
The clients we need are everywhere around us. They're every restaurant, every gas station, every store that we go in. On this team, we fight for that client. On this team, we go out of our way to serve our clients.
We know that when we add up all those clients, that's going to make the difference between winning and losing. Between saving our communities or watching them die.
I'll tell you this: in any fight, it's the agent who's willing to do the work that's gonna win that client. And I know that by doing the work today, we can help our business communities with the services we offer.
I can't make you do it. You've got to look at the guy in the mirror, look into his eyes. Now I think you're going to see a guy who is willing to do the work. You're gonna see a guy who will sacrifice his time to find his client. Because he knows other advisors are willing to do the same.
Now, I have one question for you: What are you gonna do?